It's a new year, and you know what that means? New Year's Resolutions! Most people have pretty similar resolutions: eat better, exercise more, be more organized. There is nothing wrong with these resolutions at all. If doing those things will make you happier, make you feel more fulfilled in your life, then go for them! My resolutions are much different. While they pertain to my photography specifically, they also have the power to change my life in many ways, and for the better. I want to use my New Year's Resolution to help me achieve life goals I have set for myself. It shouldn't necessarily take a new year to make a new you, but in 2020, that is just what I am going to do. Before I delve into my resolutions, let's talk about my life goals. Then it will make more sense why have the resolution that I do.
1. Own my own home
I'm sure a lot of people have this goal. It seems like a less attainable goal as time goes on. Housing prices keep going up. Land keeps getting bought up and turned into tract homes, and shopping centers. So while this isn't a unique life goal, it's one that many won't be able to realize, and I really want to make a reality.
2. Travel, Biannually
Again, probably a more generic life goal, but I want to be able to travel twice a year. No, I don't mean a quick beach trip (though those are still nice!) I want to be able to to travel, really travel, twice a year. There are so many places that I want to see. There are so many things I want to photograph. I want to stay in Giraffe Manor, I want to go on an Australian safari, and I want to see and photograph the Northern Lights, just to name a few.
3. Own my own outdoor photography studio
Is it cheating if this one goes hand in hand with owning my own home? Ideally that home would rest on the same land as my (future) outdoor photography studio. I want enough land to be able to design and landscape several gorgeous backdrops for natural yet breathtaking photographs. Instead of having to haul clients and equipment from location to location, we could get various looks right from the comfort of my own property. This is a pretty hefty goal, even when combined with my first goal of owning a home. I will likely have to begin with a "starter" home, and work my way up to my dream home, on my dream property, in order to achieve my dream outdoor studio.
You know my goals, now what are my New Year's Resolution? How will it help me achieve my goals? My overarching resolution is to focus more on my photography business to help it grow. Focusing more on my business will ideally increase my income, because for any of my goals to become a reality, I need to have the money to make them happen. But it's more than just making money. It's doing what I am passionate about. It's creating lasting memories for my clients. It's the experience. So what do I need to focus on? Advertising. I need to put myself out there more, gain more exposure, so that I can increase my bookings in 2020. I have my art up at the local vet hospital where I work full time. There's a fair amount of exposure, and a lot of my business cards are taken, but this hasn't translated into a lot of bookings. I need to ramp up my social media presence, and make some business partnerships. I need to work on my SEO, and blog more to help my website be seen. I need to utilize email marketing, and reach out to potential clients. I see the value in my photography, and photography in general. I want to help others see the value. My business is more geared towards pets, and capturing the bond they share with their humans. I want to preserve their personality in images that people will cherish for a lifetime, long after their beloved has crossed the rainbow bridge. I'm also happy to make other memories with my clients, senior sessions to celebrate graduating high school, engagement, maternity, family, even "just because" sessions: just because you love someone (mom, significant other, child, pet, best friend) and you to capture that love in photographs. So yes, my resolution is for me, to better my life, and help me achieve my life goals. However, it is also for you, my clients, to make myself more available to you, and to help you capture those moments, and those bonds.